RWCL Appoints TAG Heuer as Official Watch of Rugby World Cup 2011
Story: www.irb.com
Rugby World Cup Limited (RWCL) has announced the appointment of TAG Heuer as the Official Watch of Rugby World Cup 2011.
One of the most prestigious brands in the luxury watch industry, the Swiss manufacturer will draw upon its considerable experience in the world of sports timing to deliver timing solutions for Rugby’s global showcase event.
RWCL Chairman Bernard Lapasset said: "Rugby World Cup Limited is delighted that TAG Heuer has joined the impressive portfolio of commercial partners for Rugby World Cup 2011. The creation of this partnership with one of the world’s most recognisable brands further enhances the enormous prestige and attraction of Rugby World Cup in the global market place.”
“TAG Heuer’s passion and dedication to precision and performance are values that are shared by Rugby World Cup and we look forward to working with TAG Heuer to promote Rugby around the world as the global Rugby community counts down to an event that promises to be a resounding success.”
TAG Heuer has enjoyed a long-standing association with the world’s most prestigious sporting events and some of the world’s leading athletes, including TAG Heuer Ambassadors Maria Sharapova, Jenson Button and Lewis Hamilton. It is in this spirit that TAG Heuer is proud to partner with Rugby World Cup 2011, Rugby’s pinnacle event.
Jean-Christophe Babin, CEO & President of TAG Heuer, said: “Partnering with Rugby World Cup 2011, one of the world’s largest sporting events, is another demonstration of TAG Heuer’s dedication to elite sport. It is this legitimacy in sport and lifestyle that has helped drive TAG Heuer’s success as one of the world’s most aspirational luxury brands.”
The announcement of TAG Heuer as Tournament Supplier adds to the multinational flavour of commercial partners for Rugby World Cup 2011.
TAG Heuer follows Emirates Airline, MasterCard, Heineken, Societe Generale, ANZ and DHL as Rugby World Cup 2011 Worldwide Partners, Brancott Estate, Toshiba, Land Rover, Microsoft and Blackberry as Official Sponsors, Licensing in Motion and RTH as Master Licencees, Canterbury as Official Sportswear Supplier, Gilbert Rugby as the Official Ball Supplier, Russell McVeagh as Official Law Firm, KPMG as Official Tournament Supplier of accounting and tax advisory services and Coca-Cola and Dole as Tournament Suppliers.
About Rugby World Cup:
Rugby World Cup has provided the financial platform for investment and growth in the Game. The net RWC 2007 surplus of £122.4 million has underwritten a range of major funding initiatives, including annual national Union grants and Strategic Investments via the £48 million programme between 2009-2012 focusing on increasing competition across the global Game. The total invested by the IRB during the period will be £150 million.
Rugby World Cup 2011 in Zealand will be attended by over 1.6 million spectators and watched by a global TV audience of well over four billion in more than 200 countries.
Visit www.rugbyworldcup.com
Further Information:
Dominic Rumbles, IRB Head of Communications, +64-275-066-372 or +353 868 520 826, email dominic.rumbles@rugbyworldcup.com